NAWBO is proud to continue “Thoughtful Conversations”, a virtual opportunity to have an open discussion with other NAWBO members (& non-members!) about issues that are impacting women business owners! December’s conversation topic will be centered around identifying your professional and personal archetype. Conversation will be lead by Jolinda Smithson Anderson, Founder, Shapes & Colors, by Jolinda.Please note: Didn’t read the suggested book, blog or listen to the podcast? That’s okay! Just bring your experience & willingness to join in on the discussion topic of the month!
Suggested Book:
THE HERO AND THE OUTLAW: Buliding Extraordinary Brands Throught the Power of Archetypes
by Margaret Mark and Carol Pearson
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Suggested Brand quiz:
Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist
Take the free Brand Archetype Quiz, where you'll discover the archetype that aligns with your brand's personality.
Suggested Blog:
3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]
Find out what the 12 brand archetypes are, learn why every brand should have one, and see examples from popular brands
Suggested podcast
#53: How to Use Archetypes to Create Deeper Customer Connections
#53: How to Use Archetypes to Create Deeper Customer Connections Do you know how your audience views your brand? On this Business of Story podcast, learn the definition and categories of successful…
Jolinda Smithson Anderson
My passion is to help business owners use visual communication to make their companies or their marketing work better. My skillset is in graphic and web design…but I have a network of creative partners who specialize in photography, videography, brand messaging, copywriting and social media. So if what you need is more than what I do, I happily play with friends! I love to see people excited about who they are and what they’re here to do in the world. If you’d like to learn more how to work with me or hire me for anything related to creativity, get in touch!
