NAWBO National - Virtual Connect & Learn: How to Rebirth Your Brand and Marketing

Presented by: Tanika Vital-Pringle

• Tanika is Founder and Chief Brand Strategist at Brand Rebirth, a purpose-driven brand consulting and learning agency. Tanika started her career on Wall Street 20 years ago as Asst. V.P at J.P. Morgan Chase and spent a decade of her career in brand management at Royal Dutch Shell. Her metrics-centered methods have generated over $100 Million in her career and enabled her to successfully develop, manage and launch billion-dollar valued brands.

• This presentation will equip Femmepreneurs (Women-Owned Businesses) and Intrapreneurs with the knowledge, insights, and tools to increase effectiveness in the marketplace through the appropriate use of Branding and Marketing.  Key outcomes include:
• • Become a more strategic thinker and guardian for your company brand
  • Demonstrate ability to identify brand attributes
  • Incite inspiration to become a better informed femmepreneur who successfully builds and markets her brand
  • Understand the financial role authenticity plays in branding
  • Clarify benefits and recognize dimensions of brand storytelling and marketing
  • Understand the main differences between branding and marketing