Presented By: Michele Berdinis of NAWBO NYC
Virtually every business has a trademark whether they know it or not. Learn what a trademark is and is not and how to pick a trademark that will be a strong foundation for your business to build on and keep you out of trouble. Main takeaways include: What is a trademark? What’s the difference between ® and TM and SM? How is a trademark different from other types of intellectual property? What kinds of trademarks have strong legal rights? What kinds of trademarks will get you into trouble? How long does a trademark last?
Michele graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. Michele has been practicing intellectual property and business law for over 25 years. Until a few years ago, Michele was a partner at a boutique firm where she represented startups from formation to acquisition. Now, she’s having a blast doing her own startup, Beeline Legal. Michele is a frequent speaker on how to keep your business out of legal trouble.
